THE TEXAS WINE BUYING EVENT OF THE YEAR

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OCTOBER 17TH

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JOHNSON CITY, TX

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THE TEXAS WINE BUYING EVENT OF THE YEAR - OCTOBER 17TH - JOHNSON CITY, TX -

Texas Wine Jam 2026 logo with event date October 17 and location Johnson City, Texas in purple text.
A musician with a beard and a wide-brimmed hat playing guitar on an outdoor stage under a wooden pavilion during a daytime event, with people and trees in the background.

ABOUT THE JAM

Texas Wine Jam is a one-day celebration of Texas wine in the heart of Johnson City. Taste wines from leading producers, rising wineries, and hidden gems. Meet the winemakers, enjoy live music, shop directly from participating wineries, and discover wines and stories you won't find anywhere else.

Every ticket supports the future of Texas wine through education, industry partnerships, and scholarships for the next generation of growers, makers, and leaders.

Learn more
Collection of clear glass cups with red and white event tickets inside, placed on a purple tablecloth.

WHAT’S NEW IN 2026

  • Texas Bubbles & Brunch

  • Expanded Spotlight Sessions

  • VIP Lounge

  • More JAM Bands

VIEW SCHEDULE & EVENT DETAILS

  • More Food Options

  • Expanded Silent Auction

  • Expanded Vendor Market

People gathered at an outdoor event around a vendor booth with a man in glasses and a plaid shirt talking to others under a white canopy with a winery logo.
A man wearing sunglasses, a brown hat, and a plaid shirt plays an acoustic guitar during a live music performance. He stands in front of a microphone and appears to be singing or speaking. There is musical equipment and a water bottle on a table nearby.
A woman smiling and looking down, holding a black shopping tote bag from H-E-B with graphics and text about drink discounts, standing next to a man wearing a light blue shirt and a wide-brimmed hat.
Woman in maroon shirt pouring wine at outdoor wine tasting event, with tables, wine bottles, glasses, and tasting notes in the background.
Two women are attending a wine tasting event outdoors, inspecting and pouring wine from bottles. They are engaged in conversation and appear to be enjoying the event.

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